Alive "O" is a new business, always great to start with a blank canvas ! They produce Kombucha infused with tea, it's a live pro-biotic drink which is said to have health giving properties - although I don't think I'm allowed to say that :) Based in Ireland - hence the name, taken from the Dubliners Song ! They aim to launch their product in local Food & Farmers market to which are enjoying a renaissance at the moment.
The font used is Museo, which was chosen for the distinctive V - arms open and outstretched to the healing properties of nature. The artwork fizzes and looks refreshing much like the drinks themselves. Looking forward to Alive "O" being widely available soon, it is rather moreish !