Loop Recycling

Loop recycling are my oldest, dearest & most prolific client. 

They have been very generous over the years allowing me to freedom to create. Theirs is a process of evolution, from the original logo design 18 years ago to the new "endless loop" logo mark today !  

• logo type & logo mark design

• business stationery, marketing materials 

• website design

• lorry & van livery design

• t-shirts

Loop get "design", they understand how good design can set you apart from the competition,  giving you a clear business edge. 

To have your clients describe a bin lorry as beautiful, is not a compliment one would normally hear. But then, these days Loop are picking up from some of the most prestigious clients London has to offer - Couture fashion houses; to Michelin Star Restaurants to high profile Music events.

I'd like to think that the work we have created together over the years has had something to do with Loop's success !

The Endless Loop :

Loop wanted their livery to be graphically eye-catching.

The "endless loop" can be found in ancient symbolism from the Celts to Buddhism. It represents many things from the mundane to the esoteric. Here, I have used it to represent the energetic nature of matter and it's continual transformation through recycling.

My starting point for colour was the logo's acid green, I decided to develop a blend. Sunshine at one end, sea at the other, the dazzling spectrum of nature in it's purest & most vibrant form.